Karin Kreutzer, MAS
Founder, Executive Management, Startup Investor/Business Angel, Strategy Consultant (PR & Communications)
Active in the startup scene since 2015 – investor, business angel, member of the investor advisory board ofCalm/Storm Venturesand member of theaws Gründungsfonds IIinvestment committee, member of the board ofthe Austrian Angel Investors Association (aaia)until 2023 and active board member in the first quarter of 2023 during the founding ofinvest.austria, initiator of the founding of Legal Tech Hub Europe (LTHE). Prior to that/alongside that, she has been working enthusiastically in communications/strategy management (PR, advertising, coaching) and as an author and columnist for over 30 years. Many of these years were spent in management positions in large and medium-sized companies (Aral, Grundig, Generali), and since 2002 she has been self-employed (until 2017, owner and managing director of the PR agency konzept pr).
Master of Advanced Studies (PR), certified business coach, certified advertising consultant/advertising agent, business education (HAK, WU Vienna), graduate of the Digital Disruption course at the University of Cambridge/Judge Business School.
Personal:
Obsessed with reading. Driven by curiosity, a passion for diversity, and a love of design.
Awards:
aaia Award 2016 – Virgin Angel; BAND Business Angel Award 2017 – Golden Aurora nomination;investorinnen.comSpecial Award 2019; aws Austrian Business Angel Investor of the Year 2021
Memberships:
aws i2business angels, club1031 (formerly gruppe1031; board member 2005-2009); invest.austria (formerly aaia; board member 2021 – 2023), pma
Publications
Startup Investing
Practical Handbook for Investors
Linde Verlag (2023, 2nd edition)
The practical handbook "Startup Investing" provides a comprehensive introduction and overview of investing in startups and supports new and existing startup investors in Austria, Germany, and Switzerland in building and expanding their portfolios.
pma Tip Primer
pma (2015)
The pma Tip Guide serves as a resource for project management experts as well as for people who are dealing with project management for the first time. A total of 24 topics are covered, with up to a maximum of 7 tips. The topics range from A to Z. The sections include: Assignments, clients, education, controlling, successes, ethics, humor, conflicts, crises, literature, meetings, promoting young talent, organizational learning, project management, recruiting, risks, failure, social media, stakeholders, start, team, changes, negotiating, end. Content expertise: Brigitte Schaden, author: Karin Kreutzer.
people, milestones + projects
pma (2008)
On the occasion of the 35th anniversary of Projekt Management Austria (pma), Brigitte Schaden (pma Chairwoman) commissioned Karin Kreutzer to write a book that traces the history of pma and the PM industry in Austria in the context of contemporary history. It offers insights, reflections, and perspectives from the 1970s to the 21st century.
Successful?
group 1031 (2007)
A more intelligent approach is to engage constructively with economic failures. It includes thought-provoking contributions from renowned business leaders and experts such as Georg Kapsch (Kapsch; IV), Hans-Georg Kantner (KSV), Nikolaus Franke (WU), and Veit Schmid-Schmidsfelden (Rupert Fertinger GmbH).
More patience! But quickly!
Leykam (2006)
More patience! But quickly! encourages reflection. To take in and question different perspectives. To develop perseverance tactics but also letting go strategies.
Afraid of making mistakes? Big mistake.
Leykam (2003)
Success is awesome. But what is success? And is there such a thing as success without mistakes? Is a flawless woman a happy and successful woman? What does a woman need to be successful? And to feel successful?
error management a3eco (2004)
In this multi-part series , error management was examined from a wide variety of perspectives based on experiences from everyday working life: from the boss's point of view as well as from the perspective of employees and colleagues. Each article was one page long and ended with a tip box. The chapters: Error management – why? The courage to fail. Patience and impatience. Beware of pitfalls. From "gotcha" to anger. How do I say it? The boss as a role model. What is an error? And: How to learn from errors.
Founder Series a3eco (2016/2017)
In this series, published monthly from 2016 to 2017, Karin Kreutzer reports on the beginnings and life of a start-up investor. She reflects on her experiences, quotes what she has heard and read, and recounts her experiences. Each article is one to two pages long. The key points and recommendations are summarized in a "service box."
Part 1 (3-4/2016):
From thought to action. Investing in a start-up?
Part 2 (5/2016):
Immersing yourself in the scene
Part 3 (6/2016):
From pitch to investment
Part 4 (8/2016):
Contracts instead of displacement
Part 5 (9/2016):
Helping to shape the "constitution"
Part 6 (10/2016):
Investor relations in start-ups
Part 7 (12/2016): Protective vaccination against complacency
Part 8 (1-2/2017):
Everything for me!
Part 9 (3-4/2017):
Geniuses, heroes, stars! Or pretenders?
Part 10 (5/2017):
Altruists, know-it-alls, jack-of-all-trades?
Part 11 (6/2017):
What is worth what?
Part 12 (9/2017):
Markus Ertler – We need entrepreneurs, not gamblers
Part 13 (10/2017):
We are very happy as co-investors.
